1. Correct starting point is decisive and effective. A correct strategy decides everything. Strategic thinking is key technology entrepreneur and manager.
2. Define and focus on a target group in the middle of the "mass" of the total market is the first strategic step. Then segméntelo and define a niche which has powers power and capacity to serve their needs better than others.
3. Focus on the most burning issue in the major obstacle, and find the "minimum factor" that could alter the situation. In other words, discover what it is going to fail in its performance or market and overcome the problem by changing the strategy.
4. Leverage and 'leverage' foreign energy from the environment or the environment.
5. Reject the dispersal and diversification, specialize in the right spot of the value chain and leave the rest to others, "Even" competitors.
6. Cree or accretive value and not waste energy on a war of mutually destructive competition for value appropriation.
7. Do not repeat the past - which yesterday led to success today can lead to failure. Do not copy to another, then, what drove him to success was a "recipe" unique.
8. Focus on your strengths, skills, talents, and not depleted mainly fighting weaknesses.
9. Think strategically always in an "extrovert" and do not miss too much on petty internal.
10. The customer loyalty is achieved not only serve their customers with their products and services. It also indicates who is winning in the marketplace can solve a particular problem when you do not have jurisdiction to do so.
